Urban Underglow

My name is Hallie and I’m a streetwear and fashion enthusiast. I am currently studying a Fashion Buying and Brand Management degree and am particularly interested in niche trends and styling. I enjoy supporting independent streetwear brands and watching small brands grow. I would love to see the streetwear market flourish sustainably and inclusively.

I spent years trying to make ‘unisex’ drops work for my body, but then I realised they’re simply not made for us. Unisex isn’t a fit; it’s a compromise in a market built by men, for men. I believe we deserve more than just a set of smaller sizes, we deserve pieces that actually fit our bodies and reflect our style.

Join me at the intersection of girlhood and street culture, where we unpack and discuss trends, styling tips, female influencers and much more!